The Internet Media in Business | Walter Finance and Investment

It has always been important for the realization of any person having a social environment in which being accepted, allows you to interact and communicate with each of its members. With the advent of Web 2.0 the way we communicate and the transformation of the social environment have been radical.

INTERNET

Without the emergence of the Internet as a new medium, would not have been possible to create the tools and the necessary channel so they could develop social settings among people who are born and develop every day in social networks.

But online communication has not always been so, the first Internet communication between two people was through an email, then came the forums, which addressed issues related to a specific topic, but communication was not in real time and this prevented the possibility of generating effective communication. By then there were the Chats, who can not remember where you walked in IRC-related halls thematic or social affinities, MSN Messenger, ICQ and other messaging programs that allowed us the opportunity to have a means of real-time communication but with many limitations, since none of these communication channels and other I did not add, by its limitations prevented us from creating and participating in social settings at all levels.

SOCIAL NETWORKS

Social networks have allowed us to take advantage of the possibilities offered by Internet to communicate breaking down physical barriers, can participate and create dynamic social environments, with groups of people did not know of them from childhood or relate to others that are in the other the world. This new dimension of the social, created through the social networking sites, is bringing a revolution in the world of communication.

It is clear that the success of social networks is the possibility they have had to seamlessly integrate social environments. This is the fundamental basis on which social media tour.

THE?SOCIAL MEDIA AND BUSINESS

We are witnessing a true boom, we have a Facebook, Twitter, Linkedin, etc.. Even in the soup! They have such a role, many professional media and social media have become the axis around which you must turn online marketing. They keep out Gurus who preach from the rooftops that all companies must be whether or social networks, if not, their businesses do not exist on the Internet. I think these are crap as a temple words are too strong and radical. I say that the companies if they are not social networks may not exercise complete control and immediate communication of the influence of your Product / Brand, but will have presence on the Internet and much, provided they have a professional corporate web (real and only the cornerstone on which he has turned and turn today?s online marketing companies).

As in any niche market that suddenly becomes popular and generated a huge buzz, there?s a lot opportunist who takes the car and we just sold the bike to make a killing, we must be careful and distinguish the professionals with years of experience in this sector and evolve with it, and the opportunists that have appeared from nowhere and we can waste time and money.

So the Social Media is not essential for business? What the companies whose customers to other companies, may be interested really have a presence on social networks? To find answer to these questions and others, which we must be clear, is that you have to know what options and opportunities we can offer social networks and know how to exploit them.

OPPORTUNITIES THAT PROVIDE SOCIAL NETWORKS

A few years working in a company, some colleagues find that in some forums a topic related to our products, customers and potential were talking about our products, including asking them their opinion potential customers who had purchased these products were created thread in the forums that sometimes he spoke well and others spoke ill. By the company decided to attempt to participate in the forums thread, the attempt was a failure, basically because we were unable to create the right customer communication environment-brand, over time I realized that part of the fault had the medium (a forum) did not allow us to create a true social media environment.

Today the companies have the ability to interact with the social environments in which you can find our potential, more so the most interesting and positive is that the brand can create social environments in which this invitation to come to their clients and potential, offering the possibility of being members of a wealth of communication between the client-label-products.

If we create this climate of communication, we can get on social networks more likely to promote our products and services with a higher return than any other advertising medium. The climax for a company with a presence in social networks, is when the users get to talk about you positively and you sell to other users, the best communicator of a brand, not a big Comunity Manager is a truly satisfied customer , have this very clear.

THE VALUE OF FOLLOWERS

Let me make clear that social networks, brands have to interact intelligently with their followers, because if not, that can happen is that one day hauls a thousand gazillion ask your followers and do not answer anyone. This happens by the following. If aporias not enough value to your followers, they will forget you and only you will ignore. Imagine on twitter, if you throw a message when a fan is not reading your time line, this is not going to read and most importantly, if you are not important to him, nor will you added to a list so I can read later carefully, the message is hopelessly lost in the depths of your time line. In social networks not only have to get followers, if not to become an influential brand or reference. The followers must be willing to hear from us, we must be able to generate buzz.

All this work on social media takes time, not come and kiss the saint, not Sergio Ramos are all like that aside from having a community of 1,792,328 ?Like? on Facebook and other community of 2,290,921 of Twitter followers in most of such member of his community are expectant to your comments.

On this subject I want to make clear, is that firms in social networks first thing you have to do is listen, then gradually participate in the talks. Brands can not be posting links to other news and communicating in one direction and that is that many brands still do not know how to participate in social networks, the secret is to be able to create a social environment of communication, in which Mark speaks with his followers. Anyway this is an entirely new environment, much remains to be done and much to learn.

RETURN OF SOCIAL NETWORKS FOR BUSINESS

To give you an idea, doing great work, the return on social networks for a brand from scratch is not known, is at least after six months or a year?s work. If you get a return in a shorter period, without knowing neither God ? Put yourself in the hands of a great professional in the field, creating the best content ever seen, and viral?zate as a pest in social networks, yet I wish you luck.

CONCLUSIONS

Is it worth being in social networks with the great effort involved? At first I say yes, because today there is no other channel can offer you a better chance of promotion and projection to a very low cost. But before starting, an expert in Online Marketing, repeat an expert in Online Marketing, you have to do some research and plan a campaign, in which the Comunity Manager will set the work to be performed when the leading brand communication in social networks.

Anyway you have to prioritize needs in businesses, marketers of these generators of business, have to decide whether to bet on social media or even not the time, so if you made clear is that business sectors is that if your target audience is the end, I recommend that should be in social networks to create social environments of communication, contact, talk to your potential, position your company as a leader in your industry with a blog and share your post on social networks in which you face.

If your target are companies, your presence in social networks is not so important but if advisable, consider making the leap And if you have time and an online marketing professional can advise you and guide.

brandon jacobs brian dawkins askew emma roberts north korea news north korea news giuliana and bill